Q&A with John Voultsis, CEO and Founder of Monthly Flavors
By Vasiliki Plevriti , London
Monthly Flavors is a unique food subscription service, delivering traditional, gourmet Greek products to its subscribers’ doors every month. Each box is unique, and it contains several full-sized products hand-picked by the Monthly Flavors team.
Initially embraced by the homesick Greek diaspora and Greek cuisine enthusiasts, Monthly Flavors is on a mission to introduce the world to authentic Mediterranean flavors beyond feta and ouzo. John Voultsis, the CEO and founder of Monthly Flavors, discusses the concept behind it and his plans for its future.
Q. Monthly Flavors is a food subscription box service, offering delicious, healthy Greek products to people on a monthly basis. How was the idea conceived, and how does it work exactly?
WE OFFER PREMIUM QUALITY AND HEALTHY MEDITERRANEAN PRODUCTS FROM SMALL FARMERS AND FAMILY RUN BUSINESSES
A. When I used to work in exports I realized how little known the Greek food products were outside of Greece. Even though there are so many amazing and premium quality aliments, people just were not familiar with them. And those who were, for example people that had visited Greece as tourists, did not have access to them back in their country. Trying to place these products on the shelves of markets abroad was also very difficult. So my good friend and co-founder Panagiotis Papadopoulos and I started wondering if there could be a way for people to learn about these new products.
So we figured that the best way would be to bring them straight to the consumer’s doorstep. People who love tasting new products and expanding their culinary experiences would not have to move an inch from their home. Subscription box services are very common in USA and the UK so for us it is a big challenge to make it work in other countries of Europe.
The way it works is pretty simple, all you need to do is subscribe by giving us your details, credit card or Paypal and the address where you want your box to be delivered. That’s it. Then once a month you receive by courier a box which contains 5 to 6 full size products such as olive oil, marmalades, traditional sweets, etc. The products are a surprise and each time they are carefully chosen by our team.
Q. What are the unique benefits that Monthly Flavors offers, and what is it that sets it apart from other food subscription boxes?
WITH EACH MONTH’S BOX WE TRY TO OFFER A COMPLETE CULINARY EXPERIENCE
A. We are very proud of the fact that we offer premium quality and healthy Mediterranean products from small farmers and family run businesses, people who treat their products with much love and care. Each month we take our subscribers to a tasteful and healthy journey throughout Greece.
GreekTV is an online destination where 17 million Greeks worldwide can connect, share information, and be entertained while exploring the ever-evolving Greek culture. Our origins date to a radio show produced in San Francisco by Louis Vitalis in 1940. From those beginnings, GreekTV was born and went on to become one of the longest running ethnic television shows in the United States.
We are very proud of the fact that we offer premium quality and healthy Mediterranean products from small farmers and family run businesses, people who treat their products with much love and care. Each month we take our subscribers to a tasteful and healthy journey throughout Greece.
We are happy to have had the opportunity to talk to you about MonthlyFlavors.
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